- Lead competitive analysis and inform creative strategy for projects with insight on business, customer, brand and client.

- Proactively brings recommendations and ideas to clients based on business knowledge.

- Develops strong relationships with day-to-day clients and keeps client up to date on latest category, digital and marketing trends.

- Keep team members informed about account / project status, owns status documentation and supports internal meetings.

- Manage relationships with partners / vendors, to ensure project objectives are met.

- Proactively learns basic client management techniques (how to document client feedback, how to recognize when to push back, etc.).

- Organize development of online and offline promotional creatives - including publication ads, billboards, and B2B brochures -
by working closely with the copy writer and graphic design team
- Assist in overseeing ‘Kids Dentistry’ research initiative (test brand prevalence in existing markets via in-home qualitative and
survey-type quantitative studies; also own creative design strategy)
- Collaborate directly with the videographer and creative director to revise scripts, help organize timelines, concept interactive infographics
and schedule film sets for all internal video production
- Manage the workflow, timelines, and delivery of creative assets to internal and external teams while ensuring punctual
deliveries for all projects – from large scale executive strategies to internal guides
- Collaborate with media managers to ensure that the budget across all channels is consistent, up-to-do and accurate
- Ensure consistency across various marketing channels so all Pacific Dental Services brands are effectively communicated

- Designed company branded collateral and merchandise, employee engagement campaigns, and various career-fair marketing initiatives
- Generated and monitor content - from creative job advertisements to industry wide news - on company social media platforms such as Glassdoor, LinkedIn, and Facebook
- Coordinated with talent acquisition and executive teams to organize interviews

- Assisted senior manager in company branding and talent acquisition strategy through social media platforms such as Glassdoor and Indeed
- Collected information from participating parties of employee relations cases to ensure an appropriate and equitable solution
- Assisted in facilitating orientation to ensure new employees fully understand the company's vision and feel immersed in the Pacific Dental Services culture

- Assisted the editor-in-chief in writing news coverage regarding: fashion, emerging trends, and other various current events
- Conducted research to assist in formulating content for First to Know's weekly newsletter
- Ensured publications appeal to First to Know's target demographic through retrospective analysis

 

Example Pieces:

1. Coachella Trends
2. Skincare

- Advertised and marketed trendy merchandise using up-selling techniques, arousing tag-lines and enthusiastic communication initiatives
- Motivated customers to purchase a wide variety of products
- Acted as a resource for customers' various forms of feedback to ensure all desires of both the staff and the consumers were met

Activities: Gamma Phi Beta sorority, Invisible Children Club, Delight, Calliopy Art and Literary Magazine